THE COMPANY
Founded in 1972 by the Cánovas family, we started out trading citrus. Today we are a global leader in the growing, marketing and distribution of fruit, vegetables and citrus.
Exporting and family ownership are in our DNA, and they are what set us apart. We hold a strong, leading position across European markets, where our produce has been on shelves for over 50 years.
We are vertically integrated, present across the whole value chain: from genetics through to the service we provide our customers and end consumers.
since 1972
capacity + 5,860 ha under management
57 lines in our range
150,000 tonnes produced
7 organic lines
Freshness
and quality
since 1972
Quality
We control the whole production process, from seed to the moment our produce reaches the consumer. We take care of every detail so that it always arrives fresh, meeting the highest quality and food safety standards.
Innovation + Development
We innovate from the ground up: we control every process and make the most of every resource to maximise yield. We combine tradition with cutting-edge agricultural technology to achieve superior quality right across our range.
Guarantee
We have been in business for over five decades, combining tradition and innovation to offer natural produce of real quality and flavour, with one aim: giving our customers exactly what they ask for.
Experience
We grow in line with current legislation, hold the highest food safety certifications, and run environmentally responsible processes. This is our assurance to customers: a guarantee of trust and safety, for both people and the environment.
PRODUCTS
The breadth and quality of our range ensure continuous supply for most of the year,
meeting the most demanding standards of quality and sustainability standards.
We work at the technological forefront, in the field and on the packing line alike.
Lettuce
Endive
Melons
Watermelons
Citrus
Peppers
NOTHING BUT THE BEST FROM THE LAND
BIO Line
Our BIO line is the product of a firm commitment. We know how much the environment matters, so each year we give over a larger share of our crops to growing organic fruit and vegetables.
All produce is handled at our own facilities, certified by the Murcia Regional Council for Organic Farming (CAERM).
This is how tradition, innovation and progress sit side by side at Fruca.
Cos
Little Gem
Mini Cos
Cantaloupe
Piel de Sapo
Yellow
PRODUCTION
AREAS
The secret is in the soil.
Pulpí
Poniente district865 ha
Campo de Cartagena
Noroeste district
Águilas4,170 ha
Albacete
Ciudad Real570 ha
Marrakech
Agadir255 ha